Category Archives: Professor Karl Gerth

Emergent brandscape in China: “Sony was not built in a day”

Posted on April 18, 2011 by ipdragonimport

David Barboza interviewed Karl Gerth who teaches modern Chinese history at Oxford University about his new book ‘As China Goes So Does The World’. Professor Gerth is optimistic about Chinese brands. His take is that China will get strong brands … Continue reading →

Posted in brand, counterfeit trademark, David Barboza, Oxford University, Professor Karl Gerth, Sony, 商标 | Leave a comment